RBI launches www.ContentAgenda.com

-- 1/8/2007

From Reed Business Information, publishers of Daily Variety, Video Business, Broadcasting & Cable, Multichannel News and other the leading media- and entertainment-related news properties, comes a new Website www.ContentAgenda.com , a B-to-B brand focused on the intersection of content, technology and business within the digital entertainment industry.

A global news source and blogspace, ContentAgenda covers everything from emerging platforms, to digital rights management, to the role of trade and regulatory agencies in shaping the global media market, to Hollywood’s transition from an optical-disc based economy, to one based on electronic delivery.

“Both content owners and technology providers today face a rapidly-changing marketplace, where the consumer is calling the shots,” says Paul Sweeting, editor of ContentAgenda and editor-at-large of Video Business. “No other B-to-B source offers home entertainment executives the broad scope of news and information available on ContentAgenda, and the critical perspective and analysis needed to fit the pieces together.”

ContentAgenda is for anyone interested how digital technology is changing the way entertainment content is consumed, monetized and discussed in the marketplace. This free site invites visitors to submit comments on stories, blogs and other content that appears on the site. The ContentAgenda community is comprised of leading executives from the media and entertainment, hardware, technology, government and policy making, financial and retail communities.

The launch site offers three main channels:

• Discs & Downloads
• Policy & Intellectual Property (I.P.)
• Content & Commerce

”Digital entertainment is now mission critical for not only the entertainment industry, but for the consumer electronics, mobile, broadband and telephony businesses as well,” says Kevin Davis, VP & general manager, Variety Online. “Content Agenda serves these new bed fellows with a global, 24/7 site to meet their evolved information needs.”

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