Proagrica has launched Future Farming – a global multimedia brand addressing the key challenges facing top arable farmers around the world.
In this sphere of agriculture, evidence-based production – exploiting field and other data to make better farming decisions, often involving the use of precision farming technology – is becoming mainstream. This new technology can often seem baffling. However, this new resource is set to help farmers make sense of this fast moving sector.
Like the audience, the contents will be global – a local view is no longer good enough.
In parts of the world where agriculture is most developed – North America, Europe and Australasia – top farmers are increasingly using the same production approaches and the same technologies. They want to learn from their peers around the globe, not just their neighbours.
Roel Leferink, Publishing Director said: “With Future Farming, Proagrica will provide farmers with the best, actionable content on their future.”