Proagrica is RBI’s umbrella brand for its agricultural portfolio. It encompasses software, data, analytics and media streams; delivering superior products and services that connect and empower industry participants to feed and fuel the world sustainably.


Farmers Weekly

Farmers Weekly is the leading multi-media information service for farmers and agricultural businesses online, in print and face-to-face. It provides news, market prices, technical advice, opinion and vital interactive services for farm businesses.


Boerderij has been on the market for over 100 years and provides essential information for farmers in the Netherlands. This award winning brand combines a magazine, a daily newspaper and a 24/7 updated website with for example the latest market prices. Next to that, Boerderij hosts a series of events.

Other Dutch brands include Groenten & Fruit, Pluimveehouderij, Trekker and Traktorpool. The team in NL also produces a global portfolio with the brands All About Feed, Poultry World, Pig Progress, Dairy Global and – brand new – Future Farming.

Farmplan software

Farmplan provides IT software and hardware to help UK farms and rural businesses effectively manage business records and meet legislative, cross compliance and performance management requirements.

Agility Crops

Agility Crops offers the most powerful business intelligence platform for arable farming. Providing intuitive real-time, in-season analytics from the most reliable dataset available.


Adaptris Group Limited is a fast-growing supply chain integration and e-solutions company.  It has a focus on the agriculture and food industry network via its First 4 Farming brand as well as through DBT, a division that provides solutions to the animal health sector.

Proagrica Events

Proagrica events and awards bring professionals such as farmers, suppliers and agribusinesses together to share and network as well as gain knowledge and experiences.