Proagrica is RBI’s umbrella brand for its agricultural portfolio. It encompasses software, data, analytics and media streams; delivering superior products and services that connect and empower industry participants to feed and fuel the world sustainably.
Boerderij has been on the market for over 100 years and provides essential information for farmers in the Netherlands. This award winning brand combines a magazine, a daily newspaper and a 24/7 updated website with for example the latest market prices. Next to that, Boerderij hosts a series of events.
Other Dutch brands include Groenten & Fruit, Pluimveehouderij, Trekker and Traktorpool. The team in NL also produces a global portfolio with the brands All About Feed, Poultry World, Pig Progress, Dairy Global and – brand new – Future Farming.
Adaptris Group Limited is a fast-growing supply chain integration and e-solutions company. It has a focus on the agriculture and food industry network via its First 4 Farming brand as well as through DBT, a division that provides solutions to the animal health sector.