Proagrica is RBI’s umbrella brand for its agricultural portfolio. It encompasses software, data, analytics and media streams; delivering superior products and services that connect and empower industry participants to feed and fuel the world sustainably.



Real-time insights into the agri-food supply chain from multiple trusted data sources, enabling our customers to react quickly and forecast effectively, driving greater efficiency and maximising profits.

F4F and DBT

Our brands F4F and DBT serve their sectors with a comprehensive suite of solutions and integration tools to connect and fully integrate workflows, internal systems and infrastructure throughout the agri-food supply chain.


SST Software

Founded by farmers for farmers, SST enhances cultivation practices through the development of enterprise level software that assists industry leaders in providing top quality precision ag services.


Farmplan provides IT software and hardware to help UK farms and rural businesses effectively manage business records and meet legislative, cross compliance and performance management requirements.

Farmers Weekly

Farmers Weekly is the leading multi-media information service for farmers and agricultural businesses online, in print and face-to-face. It provides news, market prices, technical advice, opinion and vital interactive services for farm businesses.


Boerderij has been on the market for over 100 years and provides essential information for farmers in the Netherlands. This award winning brand combines a magazine, a daily newspaper and a 24/7 updated website with for example the latest market prices. Next to that, Boerderij hosts a series of events.

Other Dutch brands include Groenten & Fruit, Pluimveehouderij, Trekker and Traktorpool. The team in NL also produces a global portfolio with the brands All About Feed, Poultry World, Pig Progress, Dairy Global and – brand new – Future Farming.

Proagrica Events

Proagrica events and awards bring professionals such as farmers, suppliers and agribusinesses together to share and network as well as gain knowledge and experiences.